How we pursue
Getting it right—Business
We compete ethically and legally.
We believe in healthy competition. Competition fuels innovation and helps make us better at what we do. We compete based on the quality of our solutions and the professionalism of our people. As such, we do not engage in bribery, anticompetitive practices, or unethical means of gathering competitive information.
We safeguard confidential, proprietary, and private information.
Information is a vital business asset. Our proprietary information and intellectual property hold the keys to our success. We protect our own confidential, proprietary, and private information as well as that of others. We follow all recommended practices and procedures to keep them safe from unauthorized disclosure or misuse.
We engage in honest marketing practices.
It is critical that we communicate our thought leadership and the value of our products, services, and solutions. We speak about LRN with pride, honesty, and transparency. We never misrepresent our capabilities, nor do we denigrate our competitors.
We choose business partners who share our commitment to the highest ethical standards, while also ensuring the best value for LRN and our clients.
We are equitable and transparent in our dealings and associations with contractors, suppliers, and other third parties who form our extended business network. We follow the LRN procurement process to ensure that no third party is either advantaged or disadvantaged before, during, or after an engagement.
Moment of Truth
The product team is working on some new developments for the certification manager. This new feature is exciting and will surely bring in some interest from clients and prospects. The marketing team is excited to announce this new feature. With a big conference coming up, the marketing team is considering announcing this new feature early to start drumming up some sales interest, even though it won’t be ready for another 2 months. The product team reviewed the slide deck for the conference, and felt the slides were misleading by implying that this feature was already in place.
One of the developers discusses this miscommunication with the product team and they decide to let marketing know it isn’t in the company’s best interest to announce the feature with the current slide deck. The team is concerned that misrepresenting the feature before it’s ready could affect trust between clients and LRN. The marketing team decides that they could reveal the new feature at the conference, as long as they clearly state that it would be ready later in the year.