Knowledge

Getting it right—Knowledge

We handle intellectual property and confidential information responsibly.

When we handle intellectual property, confidential information, and personal information, we are aware and mindful of applicable laws but are guided by a deeper commitment to our values of integrity and truth.

We accurately manage our records.

We enter accurate and truthful information in appropriately accessible systems so those who follow us can build on our accomplishments and help correct our errors. In sharing information, we are always truthful—even when that truth is not flattering to us—so that others can pick up where we left off and build constructively on what we have learned.

Moment of Truth

If LRN colleagues use their Facebook or other social media accounts to share business-related good news with the public, should they disclose their LRN affiliations? And if they are active in social media forums for business purposes, should they alter or limit the personal information they disclose on those sites?

There is nothing untoward about using social media for marketing or promotional purposes, or just to share good news about our company. But the principle of “appropriate transparency” suggests that LRN colleagues should identify themselves as such. We are also mindful not to post any confidential information, including anything that could be damaging to the company or hurt its competitive advantage if made available outside the company. It is each LRN colleague’s personal choice whether or not to use personal social media networks for appropriate business purposes.

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Part Two—Behavior